LOS ANGELES (CelebrityAccess) — Esports Entertainment Group, Inc., organizers of in-person and online gaming tournaments and events, announced it has partnered with AEG to become the official esports tournament provider for the LA Kings of the National Hockey League and LA Galaxy of Major League Soccer.
The deal marks the first such partnership for both the LA Kings and LA Galaxy, but continues AEG’s e-sports ventures, which include a partnership with Blizzard Entertainment’s Overwatch League.
Under the terms of the agreement, which was brokered by AEG Global Partnerships, EEG will host branded tournaments for both the LA Kings and LA Galaxy on its Esports Gaming League platform.
According to Esports Entertainment Group, EGL provides a platform for online events and tournaments and serves as a channel for a variety of content related to esports and gaming with more than 350,000 registered users.
Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments, however, at the time of publication, basic functions on the site, such as links for frequently asked questions and a user guide were not functional.
“This is the first big U.S. push for our tournament platform, a key component of our Three Pillar Strategy for growth,” commented Magnus Leppaniemi, EVP of Esports for GMBL. “The LA Kings and LA Galaxy are highly acclaimed teams, and we are incredibly proud to be a part of their ongoing success.”
“AEG is proud to join forces with EEG, an industry leader whose commitment to their customers and the overall growth of sports and entertainment aligns perfectly with ours,” added Josh Veilleux, senior vice president, AEG Global Partnerships. “We are continually looking for new and innovative ways to give back and add value to our fans. Thanks to this first-of-its-kind partnership, both the Kings and the Galaxy will be able to create even more memorable experiences for the devoted Angelenos who support them.”