TORONTO (CelebrityAccess) – Digital ticketing platform True Tickets announced the singing of a new deal with Mirvish Productions, one of Canada’s leading presenters of Broadway productions.
Toronto-based Mirvish Productions owns or operates several key theatrical venues in the region, Royal Alexandra Theatre, the Princess of Wales Theatre, the CAA Ed Mirvish Theatre, and the CAA Theatre, which, collectively, draw about 2 million fans a year.
Under the terms of the partnership, True Tickets will provide contactless ticket delivery service for Mirvish events and venues, along with other services such as analytics and ticket tracking.
“Our collaboration with Mirvish Productions aligns perfectly with our mission at True Tickets to transform the ticket delivery experience with our secure and user-friendly service,” said Matt Zarracina, CEO, True Tickets. “We are excited to support Mirvish Productions in offering their patrons a seamless and enhanced ticketing experience as they enjoy some of the most prestigious productions available in Canada.”
David Mucci, Managing Director, Mirvish Productions, expressed enthusiasm about the partnership, stating, “Working with True Tickets allows us to further modernize our operations and continue to offer our audiences the exceptional service and reliability they’ve come to expect from Mirvish Productions. As we prepare for the opening of The Lion King and throughout the season, we’re confident that this partnership will play a key role in enriching our patrons’ experiences and combating fraud.”
