LOS ANGELES (CelebrityAccess) – Universal Music Group (UMG), the world’s leader in music-based entertainment, and Amazon Music have announced an expanded global relationship aimed at driving innovation, exclusive content, and a commitment to artist protection. This new collaboration, unveiled today, marks a significant step forward in enhancing the streaming experience while addressing critical issues such as fraud protection and safeguarding human artistry.
The partnership between UMG and Amazon Music reflects a shared vision of advancing the commercial potential of UMG’s artists through enhanced product offerings and exclusive content. These developments are designed to foster deeper, more authentic engagement between artists and fans and to further protect artist rights in an ever-evolving digital landscape.
UMG and Amazon Music will work closely on a range of new opportunities, including advancements in audiobooks, audio-visual programming, and live-streamed content. The companies also plan to address the growing challenges surrounding artificial intelligence (AI) and its potential to generate unlawful content. By working collaboratively, the two giants aim to combat fraud, protect artist identities, and ensure proper attribution.
Sir Lucian Grainge, Chairman & CEO of Universal Music Group, emphasized the importance of the partnership, saying, “We are very excited to advance our long-standing, excellent partnership with Amazon Music that marks a new era in streaming—Streaming 2.0. We appreciate Amazon Music’s deep commitment to the interests of our artists and look forward to progressing our shared artist-centric objectives through product innovation and accelerating the growth of their service.”
Steve Boom, VP of Audio, Twitch, and Games for Amazon, echoed Grainge’s enthusiasm, stating, “UMG has always been a collaborative partner to Amazon Music, and as we continue to invent and introduce more artist-to-fan connections through our product and exclusive content, we’re redefining what it means to be a streaming service. We’re thrilled to expand our relationship with UMG, which will enable us to partner on meaningful new ways for artists to deepen their engagement with fans around the world while working together to protect the work of artists, songwriters, and publishers.”
As the streaming industry enters what Grainge refers to as “Streaming 2.0,” this partnership between UMG and Amazon Music aims to lead the charge in balancing technological innovation with artist protection. With an increased focus on artist-centric principles, both companies are setting the stage for a future where artists can thrive commercially and fans can enjoy more immersive, authentic experiences.
UMG and Amazon Music’s partnership is set to not only expand the range of content available on the platform but also to tackle issues that challenge the integrity of music and entertainment in the digital age. This includes addressing AI-generated content and providing tools to better protect artists’ work from misattribution and fraud.
