LAS VEGAS/LOS ANGELES (CelebrityAccess) – During a late-night CES press event for his FYI.AI creative collaboration platform company to celebrate his new partnership with LG Electronics (the new xboom by will.i.am audio products line and integration of RAiDiO.FYI revealed earlier today), Founder and CEO will.i.am announced the appointment of music artist and entrepreneur Jason Derulo as an Ambassador and Intelligent Media Leader at FYI.AI.
Multi-platinum musician and entrepreneur Derulo will team with will.i.am and other FYI creative collaborators to help imagine and pioneer new pathways for creatives to leverage AI technology to connect with audiences and help entrepreneurs monetize AI use within creative collaborations. Specific activities Derulo will help lead include developing growth strategies, project design, and refining the STAiTiON reaction feature to help build a new architecture for RAiDiO.FYI, beta testing new features and tools, creating and sharing select projects with the FYI community, appearing at company events, and more.
“Jason’s passion about AI, his enthusiasm and optimism about the intersection of technology and creativity, entrepreneurial skills, and community reach make him a fantastic addition to the FYI team to help shape our creative strategy going forward.”- will.i.am, Founder/CEO, FYI.AI
Friends and musical collaborators for more than a decade, Derulo toured with the multi-platinum Black Eyed Peas during their END World Tour in 2009 – 2010. Fast forward to November 2024, Derulo visited the FYI Campus in Hollywood to be a guest on the recently launched FYI “CONVOS” program featuring musicians, athletes and personalities engaging in in-depth and provocative conversations with a range of AI personas.
Derulo was wowed by the ultra-lifelike and engaging “CONVOS” experience with the FYI AI personas and asked how he could become involved in the company on a business level. Shortly after the interview wrapped, will.i.am offered Derulo the Ambassador and Intelligent Media Leader role.
“I’ve been exploring the tech world for a while now, from investing in innovative platforms to experimenting with cutting-edge AI for my music and entertainment projects. This deal with FYI builds on my existing passion for combining technology and creativity in new ways. Together, we’re pushing the boundaries of what’s possible, and I’m excited for what we will achieve.”- Jason Derulo, Ambassador and Intelligent Media Leader, FYI.AI
