SAN ANTONIO, TX (CelebrityAccess MediaWire) — Spring is in the air, and for music lovers that means just one thing — today's hottest bands are about to heat up the stage at the Coachella Valley Music & Arts Festival (http://www.coachella.com).
AT&T Inc. (NYSE: T) announced today that the company will be offering an exclusive live webcast from the 2008 Coachella Valley Music & Arts Festival on the AT&T blue room (http://www.attblueroom.com) daily April 25 – 27. In addition, on-demand content from the festival will be available across the three screens — on blue room, on AT&T U-verse(SM) TV and through Cellular Video(1) on AT&T wireless devices — in May.
"We are proud to consistently bring music fans opportunities to experience their favorite music in new and unique ways," said Dan York, head of Content and Programming, AT&T Entertainment Services. "Through our agreement with Coachella, we're able to deliver consumers with great music from this popular festival no matter where they are — on the TV, the PC and the wireless device."
"AT&T blue room is an important part of our marketing initiatives," said Joey Schultz, vice president of AT&T Consumer Marketing. "As we continue to deliver webcasts of today's top music festivals, we create opportunities to introduce consumers to AT&T's full lineup of products and service offerings." –by CelebrityAccess Staff Writers