(CelebrityAccess MediaWire) — Caroline Lucas has joined Clear Channel Entertainment’s Music Marketing Partnership team as director of European tour sponsorship. Lucas come to CCE from Capital Radio where she worked in sponsorship and created the entertainment relations division operating across film companies and record labels.
"Clear Channel Entertainment is at the forefront of providing multi-dimensional music marketing partnerships for brands,” said Simon Lewis, senior vice president, Europe Music Marketing Partnerships. “Our business focuses on delivering effective, innovative and dynamic solutions that create genuine and real customer and artist benefits. Tour sponsorship is moving into a new era and Caroline Lucas's skills and connections make her the ideal person to take our business through this transition period and beyond.”
"I am very excited about joining Clear Channel Entertainment,” said Lucas. “They have unrivalled access to music and entertainment on a global scale. The 360 marketing opportunities that they can offer brands in reaching and connecting with their consumers are second to none. I will be working with brands from a UK and European perspective to deliver the right tours, artists and interactive platforms to create the cornerstones of brand marketing strategies.” –- Jane Cohen and Bob Grossweiner