Paula Milton, veteran sales and marketing professional, has been hired as the sponsorship manager for the CMA marketing department. "Paula's experience and knowledge of both corporate marketing and the Country Music industry will be valuable to CMA as we accelerate our partnerships and sponsorship efforts for both Fan Fair and the CMA Awards," CMA senior director of strategic marketing Rick Murray said.
Milton comes to CMA following a successful 13-year career at Gaylord Entertainment Company. For the past seven years, Milton was the international account manger for sales and marketing for Opryland Productions and sales for Corporate Magic. Prior to that post, Milton was the promotions and marketing manager from 1992 to 1995. From 1989 to 1992, Milton was the events and marketing coordinator for the General Jackson Showboat.
During her tenure at Gaylord, Milton managed, directed and developed all aspects of marketing; advertising; local, regional and national promotions; and implemented corporate partnerships programs. She created product launches, grand openings and special events as well as talent buying and artist relations.
Prior to joining Gaylord, Milton was an account executive and office manager for Meeting Services, Inc. in Nashville, where she planned special events, tours and parties for executive clients and accounts.