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Facebook Forgets

PALO ALTO, CA (Hypebot) –
Facebook Pages have become the central location for most artists, labels and music marketers on the social networking giant. But as with many things Facebook, over the last few days they've changed a few of the key rules governing pages without letting anyone know in advance. In response to a question in the official forum from an outside developer came this bit of news:

We apologize for not messaging this earlier. Facebook recently made a change requiring that Pages be authenticated before enabling the ability to set a landing tab beyond Wall or Info. To be eligible for authentication, a Page must have greater than 10k fans or the Page admin must work with their ads account manager. If you are already working with an account representative, please contact that representative to begin the authentication process. If you do not work with an account representative, you can use this contact form to inquire about working with an account representative.

Also, for advertisers who don’t have a representative or 10k fans, and want to run ads and land users on a specific tab, you can still do so with standard Facebook ads by making their Destination URL as the URL incl. your tab. Unfortunately, this currently will not work with "Fan" ads.


Matt Trainer
Facebook Developer Network Team