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G2E Panel Will Explore Non-Traditional Casino Entertainment

LAS VEGAS (CelebrityAccess Media Wire) – Tom Cantone, Vice President of Entertainment, Mohegan Sun, will moderate a conference panel entitled "Non-Traditional Casino Entertainment: Authors, Celebrities & Speakers" at the Entertainment Arena at G2E, the Global Gaming Expo, Nov. 18-20, at the Las Vegas Convention Center.

This panel will explore how to book high-profile personalities, what's involved and how to market such attractions, plus the effectiveness of targeting a younger demographic with celebrity appearances at ultra lounges.

Speakers on the panel will include Mike Esterman, Celebrity Agent, Esterman Entertainment; Marc Reede, President, Nationwide Speakers Bureau; and Scott Schecter, Vice President of Entertainment, Harrah's Entertainment.

Other entertainment conference sessions will include:

"Booking the Best: The Art and Science of Casino Talent Buying" moderated by Brian Knaff, President, Talent Buyers Network, with panelists Steve Gietka, Vice President of Entertainment, Trump Entertainment Resorts; Jeff Allen, Co-owner & Agent, Universal Attractions; and Steve Hauser, Senior Vice President, William Morris Agency.

"Casino Entertainment 101: Step by Step Strategies for All Venues" moderated by Christian Printup, Director of Entertainment, Tachi Palace Hotel & Casino, with panelists Brian Adams, Director of Entertainment & Special Events, Hon-Dah Resort Casino and Conference Center; Tom Munsey, Associate, Horizon Talent Agency; and Dave Kimmel, Owner, Mid South Entertainment.

"Casino Entertainment Marketing: Branding Your Casino Event" moderated by Clinton Billups, president, CFB Productions Inc., with panelists Tony Alves, Vice President of Casino Marketing, Planet Hollywood Resort & Casino; Amy Brown, Sales Manager, Creek Nation Casino; and Casino; Vicki Kuracka, Director of Marketing, Seminole Hard Rock Hotel & Casino.

"Event Planning: Casino Event Production" moderated by Pat Merl, Director of Gaming Outreach, UNLV International Gaming Institute; Gil Cunningham, CEO, Neste Event Marketing; Mark Sonder, Chief Entertainment Officer, Mark Sonder Productions; and Lenny Talarico, CSEP, Director of Events, MGM Mirage Events.

"Something Different: Performing Arts and Game Shows in Casinos" with panelists Jim Weiner, COO, Theater Mogul; Jimmy Richards, President, Coast to Coast Casino Promotions; and Joe Corcoran, Producer, Tony 'n' Tina's Wedding.

The all-new Entertainment Arena at G2E will feature not only entertainment panels, but also an exhibit hall with booths by agents, attractions, promoters, producers and audio, lighting and staging vendors, plus the G2E Entertainment Showcase with live performances by comedians and musical artists. G2E is the world's largest conference and trade show for the international gaming entertainment community, attended by more than 30,000 industry professionals from around the world. For more information, visit

For a complimentary pass to the G2E Trade Show, register online by Oct. 31 at and enter Priority Code BEXT48. – by CelebrityAccess Staff Writers.