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Gail Bower To Host IFEA Sponsorship Webinar

BOISE, IDAHO (CelebrityAccess MediaWire) — The International Festival & Events Association (IFEA) has announced the program for their next scheduled 'webinar,' set to be held on Thurs. October 21st. Hosted by marketing and sponsorship specialist Gail Bower, the 1-hour webinar will focus on the cultivation of powerful corporate sponsorship relationships

Gail will share best practices in working with the corporate sector, including what to do before your meeting; what to say during the meeting; where you go next; and how that translates to building profitable relationships with longevity.

Gail Bower helps event/festival producers and nonprofit organizations raise their visibility, revenue, and impact. She's a veteran professional consultant and speaker, with nearly 25 years’ experience managing some of the country’s most important events, festivals and sponsorships, like the New Orleans Jazz & Heritage Festival, the Newport Jazz Festival, and even both of former President Clinton’s Inaugurations. Launched in 1987, today Bower & Co. improves the effectiveness and results of clients’ marketing strategies, events/festivals, and corporate sponsorship programs.

In addition to her work as a consultant, she's also the author of a guidebook for sponsorship sellers, entitled How to Jump-start Your Sponsorship Strategy in Tough Times, and blogs about sponsorship at

Registration for the event will costs IEFA and Association Alliance Members $59, and non-IEFA members $99 per computer site. Bulk pricing is available.

To register, or for more information, check them out online at: – CelebrityAccess Staff Writers