LONDON (Hypebot) – Indie rockers Georgia Wonder are a lot like other struggling musicians. They wanted to record, but had no cash. Not even enough for a decent home studio; much less professional mics or all the extra gear and instruments. But this band turned that obstacle into an opportunity and added a new page to the indie d.i.y. playbook.
Georgia Wonder asked for and got the keys to Nevada Music, the largest music shop on the south coast of the UK (think Guitar Center USA). Both during store hours and after the store closes each night, they'll be recording their next album dubbed "Made In Nevada" using all the gear the store has on sale, if they can raise the cash for an HD camera. They'll also shoot the whole thing and post it on Muzu and a week later on a special YouTube channel. "It will be part fly on the wall documentary, part product demo, and part watch us make stuff up as we go." says the band's Julian. Moore. "We really haven't a clue what's going to happen".
Any resulting media attention and buzz benefits both the band and the store, and costs each virtually nothing. "One thing I have learned about guerrilla marketing is if you can think of something virtually free to do and everyone wins then you have thought of something that will actually get done," says Moore. The band has just released their second EP "Destroy" with CD pressing funded by fan pre-sales. Check it out via Bandcamp.