NEW YORK (CelebrityAccess MediaWire) — Seven months ago, media giant Viacom filed suit against YouTube and its new parent corporation Google, alleging that the ubiquitous video sharing website facilitated the unlawful distribution of copyrighted material. This week, Google unveiled its latest effort to counter people posting copyrighted videos, the YouTube Video Identification.
Touted as content "fingerprinting", the system is designed so that copyright holders can upload their videos, allowing a mathematically derived identification of the video to be created. This "fingerprint" hash can then be compared against other uploaded videos, letting ones that violate copyrights to be identified. Content owners can then remove the offending videos or "monetize" them with adverts.
"Video Identification goes above and beyond our legal responsibilities," stated YouTube Product Manager David King "It will help copyright holders identify their works on YouTube, and choose what they want done with their videos: whether to block, promote, or even — if a copyright holder chooses to license their content to appear on the site — monetize their videos."
It remains to be seen however, if this will sufficiently satisfy Viacom, inducing them to drop their suit, which had been widely seen by analysts as a bargaining position. Viacom properties such as Comedy Central's "The Daily Show" still find its way to YouTube and have been a factor in the popularity of both the television show and YouTube. – CelebrityAccess Staff Writers