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Google Plans iTunes Rival

SAN FRANCISCO (CelebrityAccess MediaWire) — Google is preparing a challenge to Apple's iTunes, the dominant player in digital music with the launch of their own music app for Google's Android mobile devices.

The music store Google demoed at their I/O developer conference on May 20th will offer Android users the ability to purchase music on the web, sync it automatically to their phone/mobile device or even stream music directly from their home computers. The technology for the store will likely be powered by technology from Simplify Media, a steaming media developer recently acquired by Google.

The Android store is still more concept than reality and Google vice president Vic Gundotra said during a press release that the company had yet to ink any deals with major labels for content for the store.

The 2nd iteration of Google's vaunted Android mobile phones have proved to be a significant contender for Apple's iPhone and Google claims to have been activating 100,000 Android handsets every day. Android sales have passed the iPhone in the U.S. but still lag internationally, according to market research company Gartner. – CelebrityAccess Staff Writers