WEEHAWKEN, NJ (CelebrityAccess) – Entertainment-focused marketing and public relations agency The Syndicate announced a handful of staffing changes, including the promotion of Graham Rothenberg to the position of General Manager at the firm.
In his new position, Rothenberg will have oversite over all of the company’s operations, including marketing, radio promotion, and publicity.
Rothenberg has been with The Syndicate for 13 years, starting in radio promotion and working his way up to VP, Marketing & Business Development. Over the course of his career, Rothenberg has led campaigns for clients Taco Bell, Comedy Central, UGG, truTV, Adult Swim, and numerous Grammy award-winning artists and record labels.
“After 13 years with the organization, I’m thrilled and honored to hold the General Manager position at The Syndicate,” Rothenberg said of his new post. “With the support of the partnership and the talents of our amazing staff, I’m extremely excited to lead The Syndicate in our mission to develop and execute innovative marketing, radio, and publicity strategies across all areas of pop culture and beyond.”
Other staffing changes at The Syndicate include the promotion of Amy Tremmel to Senior Director of Marketing with oversite of the marketing department. Tremmel, who joined The Syndicate in 2015, developed the UGG’s “UGG Offstage” music platform and campaigns for early-year festivals like House of Creatives in Miami and Music Tastes Good in Long Beach.
The Syndicate also reported that Chris Lane has been promoted to the post of VP of Finance. Lane joined the company in 2013 and previously served as Director of Finance.
The promotions at the company come as the Syndicate marks its 20th year as a going concern. To mark the occasion, the company is orchestrating a series of events over the course of the year dubbed SYN20, with additional details forthcoming, the company says.