(Hypebot) – While the rise of DIY culture has in many ways made it easier for artists to exercise their musical creative side, it has also precipitated a barrage of press solicitations from said DIY artists to online music writers. Here we look at some ways to capture these writer's attention and prevent your emails from falling into inbox purgatory.
Guest Post by Rich Nardo on the TuneCore Blog[Editors Note: This blog was written by Rich Nardo. Rich is a freelance writer and editor, and is the co-founder of 24West, a full-service creative agency focusing on music and tech.]
It’s often said that the internet and home recording has made it possible for anyone to explore their creative side musically. Another positive effect of the DIY culture the internet has nurtured is that as these bedroom musicians begin the process of turning their hobby into a career, they are able to handle a lot of the business and promotional side themselves to get the ball rolling.
Chief among these early efforts that an artist can use to start spreading the word is press. A little interweb stalking will turn up the contact info for most of the writers that you would want to cover your music. With a carefully-crafted pitch, you might start to see your music start popping up among the new songs and videos of your heroes that your favorite blogs are covering.
On the flipside, this instant access to press contacts means that most of the writers you want to reach out to are simultaneously getting hit up by hundreds of other artists on any given day. As a result, publicists devote a lot of time to figuring out how to cut through the clutter and get writers to prioritize checking out their clients ahead of the droves of other submissions.
If you can’t yet afford to hire a publicist, here are five tips on how an independent artist can get their favorite music bloggers to give their new music a spin!
If your music is good and you can translate your special qualities to the writer quickly and precisely, you’ve greatly increased the chances of a writer actually clicking play. And getting them to listen is half the battle!