SEATTLE (Hypebot) — At the recent Grammy Northwest Music Tech Summit Topspin Media's Ian Rogers' keynote took the audience through territory familiar to Hypebot readers: 1) for most artists the old model is dead. 2) in a fractured media landscape the definition of what is a hit and how to get one has changed 3) the relationship between the artist and fan is what matters 4) a new musical middle class is emerging.
But Rogers' presented it all more clearly than I've ever read anywhere including here on Hypebot. A few of my favorite quotes:
Sometimes I write these Cliff Note versions of speeches so you don't have to wade through the whole presentation. This time I wrote it hoping that you'll find it interesting enough to Click Hereand read the rest.