With the Latin Alternative Music Conference (LAMC) set to make its Los Angeles debut, several timely and highly-relevant discussion panels are slated as part of the conference's schedule of events. All panels will be
held during the daytime August 14-15 at the Merv Griffin Beverly Hilton Hotel in Beverly Hills, CA.
11:00AM – 12:30PM
Marketing & Branding Panel: Reaching Generation Ñ
Manny Gonzalez – senior brand Mmanager/Scotch Group, Schieffelin &Somerset Co.
Edgar Arce – director of Multicultural Business, Nike USA
Jason Garner – vice president of Booking &Talent Acquisition, Vivelo/Clear
Edgardo Ochoa – publisher, Al Borde
Saul Solas -national brand manager, Chivas Regal USA
1:45PM – 3:15PM
Legal Panel: Protect Yourself Before You Wreck Yourself
Leslie José Zigel – shareholder, Greenberg Traurig, Miami (moderator)
Mark L. Kovinsky – attorney, Kleinberg Lopez Lange Cuddy &Edel, LLP
Scott McDowell – vice president of Legal &Business Affairs, Warner/Chappell Music, Inc.
Vibiana Molina – associate, Greenberg Traurig, Los Angeles
3:30PM – 5:00PM
Radio Panel Presented by Nielsen SoundScan/BDS: Journey to Top of the Charts
Fernando Fazzarri – radio promoter, Fuerte Marketing (moderator)
Nic Harcourt – music director, 89.9FM KCRW
Max Tolkoff – alternative editor, Radio &Record Magazine
Khool Aid – DJ/producer of "Pocos Pero Locos", Power 106FM
Jorge Rugerio – producer &host of "Grita: Los Sonidos de Rock en Espanol"
Orbita 107.5FM (Mexico City)
11:00AM – 12:30PM
Television Panel: Our Biggest Supporters Yet
Jose Tillán – vice president of Music &Artist Relations, MTV Networks Latin
Delia Orjuela – senior director of Latin Music, BMI
Flavio Morales – program director/producer, KJLA-TV, for "LATV Live"
"Rok-a-Mole" and "The Hip Hop Show"
Renzo Devia – senior producer, Urban Latino TV
Jessica Roffe – programming manager, MTV Español and VH Uno
1:45 PM–3:15 PM
Indie Panel: So You Say You Wanna Be a Rock Star?
Gustavo Fernandez – president, DLN Distribution/Delanuca Inc. (moderator)
John Pantle – booking agent, The Agency Group
Walter Kolm – senior vice president A&R/Marketing, Universal Music Latino
Monica Ricardez – US Latin market coordinator, Tower Records
Juan Manuel Caipo – co-founder, drummer and producer of OriXa
— by Bob Grossweiner and Jane Cohen