LOS ANGELES, CA (CelebrityAccess MediaWire) — Live Nation announced that it has entered into a multi-year agreement with CBS Radio to produce select radio sponsored concerts in Live Nation venues throughout North America. Combining Live Nation’s production expertise and CBS Radio’s broadcast reach, the agreement also calls for the two partners to work together to jointly develop new live concerts and experiential events across multiple stations and markets.
Live Nation owns, operates or manages more than 110 music venues across North America, drawing more than 28 million music fans annually. CBS Radio operates 137 radio stations across the country, a majority of which are in the top 50 markets. Live Nation expects the agreement to bring over 260,000 fans annually to its venues to enjoy CBS Radio events, generating additional sponsorship, ticket sales and ancillary venue revenue.
"Our alliance with CBS Radio is another example of our focus on leveraging our unmatched portfolio of live venues across the nation to drive profitable revenue streams," said Jason Garner, Chief Executive Officer of Global Music for Live Nation. "We have worked closely with CBS Radio as a marketing partner in the promotion of our 12,000 annual North American concerts. This deal deepens that relationship while increasing the utilization of our live entertainment venues in a risk-averse manner."
CBS radio President and Chief Executive Officer Dan Mason commented: "For many years we have enjoyed a very successful relationship with Live Nation helping us grow our radio shows across the country into some of the biggest events of the year. With their national platform of venues and their team of talented promoters and marketers, we feel we will be able to expand the breadth of radio shows we offer on-site, on-air and online in a substantive way over the course of this agreement." –by CelebrityAccess Staff Writers