MANILLA (CelebrityAccess) — Live Nation has entered the Philippine music market through a new partnership with concert promoter Music Management International Corporation.
Music Management International, led by Rhiza Pascua, is one of the leading promoters in the Philippines. In recent years, MMI has promoted concerts by Maroon 5, Rihanna, Justin Bieber, Katy Perry and Bruno Mars amongst others.
Terms of the agreement were not disclosed. Upcoming shows for MMI in Manila include One Direction (March 21 and 22).
“Following the recent addition to our network in Taiwan, this partnership with Rhiza in the Philippines means that we can now provide artists a turn key solution connecting them with the leading promoters across this rapidly growing region and further expands our global footprint to more than 40 countries," Live Nation CEO Michael Rapino said in a statement.
Rhiza Pascua added: “After working with Live Nation on a number of tours over the years, I am excited to further strengthen our relationship with this new partnership. I look forward to bringing the best international music acts to the Philippines in collaboration with the Live Nation teams in Asia and the rest of the world.”