Effective August 22, Michele Bernstein joins the William Morris Agency from the Hard Rock organization, where she will be responsible for overseeing the marketing campaigns in all areas for its touring clients. This includes the review of promotional campaigns and liaise with the promoters, managers, responsible agents and record companies, for any date or tour, where this type of service is required.
Bernstein's five years at the Hard Rock organization included the promotion and marketing of several WMA clients on both the local and national levels. Prior to that, she worked in the promotion departments for Avalon Attractions and Bill Silva Presents.
Bernstein has also developed and put together events such as Rockfest, Hard Rock Live on VH1, Hard Rock special events (i.e. grand openings, anniversaries) and developing artist tours.