GRONINGEN, Netherlands — (VIP NEWS) — The 2010 European Border Breaker Awards (EBBA's) were presented by the European Commission in a TV show spectacle on the opening night of the EuroSonic Noorderslag Festival in Groningen (the Netherlands), in the presence of H.R.H. Princess Máxima of the Netherlands, numerous VIP’s and 1200 visitors.
The awards' show, which featured live performances by eight of the ten award-winning acts, will be broadcast throughout Europe in the coming days and weeks. After an online vote, the Belgian winner Milow was awarded the first ever Public Choice EBBA.
By granting these awards, the European Commission, in cooperation with the European Broadcasting Union (EBU), rewards debut artists and groups who have successfully crossed national borders and reached audiences outside their home country. At the same time the prizes highlight and promote the richness and diversity of European music, its creativity, and its role in bringing people together and forging mutual understanding.
The show was presented by BBC-TV personality Jools Holland and former EBBA winner Ida Corr and included live performances of Milow, Esmee Denters, Kerli, Sliimy, Jenny Wilson, Giusy Ferreri, Charlie Winston and Soap&Skin.
Peter Fox and Buraka Som Sistema were unable to attend but sent a video message.
The show received European coverage through the EBU broadcasting network of European television and radio stations in the following territories: The Netherlands, Bulgary, Estonia, Luxemburg, Portugal, Bosnia-Herzegovina, Czech Republic, Austria, Germany, Ireland, Finland and Slovakia.