LOS ANGELES (CelebrityAccess MediaWire) — MTV Latin America is planning to attempt to revamp its annual Latin awards, by expanding the format into a multi-city broadcast. Bogota and Los Angeles have been confirmed as the first cities to host events with other possible locations to be announced.
The multi-city event will be broadcast live on MTV Latin America and MTV Tr3s in the US on Thursday, October 15th. In addition, the show will air on MTVs around the world and on select broadcast stations throughout Latin America, details to be announced.
The music channel is also exploring ways to leverage the internet to make the show more interactive through mobile and broadband services.
"Executing a new format for this year's show is an exciting challenge and opportunity for us," commented Jose Tillan, Executive Producer of Los Premios MTV. "The multi-city approach is a wonderful way to bring together the best established and emerging talent from across the continent. We are certain that this year's show will rock screens AND cities throughout Latin America and the US." – CelebrityAccess Staff Writers