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Nederlander Concerts Gets Front Row

LOS ANGELES (CelebrityAccess MediaWire) – Alex Hodges, COO of Nederlander Concerts announced an agreement with Front Row Marketing Services (FRMS) for exclusive representation with respect to corporate sponsorship of Nederlander Concerts venues. Industry expert, Kim Hawkins has been tapped to spearhead the local team and work directly with Nederlander Concerts as the Director of Corporate Partnerships.

“This combination of talented people and resources will further enhance our local sponsorship team and sales efforts,” said Hodges. “With Front Row’s stellar reputation as a leading corporate sponsorship company and Kim’s strong relationships and experience in the industry we will be able to maximize sales and leverage our portfolio of venues.”

FRMS, a subsidiary of the nationally recognized sports and entertainment firm Comcast-Spectacor, will assist Nederlander Concerts with the sales initiatives and sponsorship agreements for Nederlander’s award-winning venues, including The Greek Theatre in Los Angeles, the Santa Barbara Bowl, the Grove of Anaheim and the San Jose Civic.

Hawkins, a native Californian, was recruited by FRMS and relocated back to Southern California where she has extensive experience up and down the coast. Most recently she worked as an Account Manager at WSOC TV in Charlotte, North Carolina where she created marketing solutions for clients both locally and nationally and developed new business for the company. From 2005 – 2007, she worked for Global Entertainment as the Director of Sales. There she managed the corporate sales managers for five venues in New Mexico, Ohio and Arizona and was responsible for selling VIP seating and suites, securing naming rights deals and venue signage associated with those venues in each market.

“I am looking forward to working with Nederlander Concerts and growing their sponsorship platform throughout the West Coast,” said Hawkins.

–by CelebrityAccess Staff Writers