LOS ANGELES (CelebrityAccess) — Nederlander Concerts has named Eddie Orjuela to book and consult on Latin programming for the company’s venues.
Orjuela is the President and founder of Orjuela Entertainment, LLC, a Latin music entertainment company which produces primarily live Latin events, and providing artist services, brand activations, and management consulting.
Orjuela has produced and promoted some of major names in the world of Latin music, including Enrique Iglesias, Aventura, Mana, Tigres del Norte, Gloria Trevi, Ramon Ayala, Daddy Yankee, Elvis Crespo and many more. He has produced events such as Invasion del Corrido, Invasion del Reggaeton, LA Salsa Festival and Cumbiazo festivals. Orjuela Entertainment has also coordinated sponsor driven concerts with brands such as Corona, Budweiser, Target, Hennessy, Universal Pictures, Chivas Regal, Mexicana Airlines, AARP and more.
“Nederlander Concerts is proud to provide a wide range of live entertainment for our fans, including many world-renowned Latin artists,” said Alex Hodges. “This new partnership with Eddie formalizes our very successful relationship, which includes his most recent sell-out bookings of Mexican rock group Maldita Vecindad and Alejandro Guzmán in San Jose last year. We look forward to utilizing Eddie’s expertise and relationships to grow our Latin programming.”
"I am thrilled to work with Alex and the Nederlander team to bring more Latin music to their roster of world-class venues,” said Orjuela. “I intend to optimize my vast experience to strengthen their footprint within the Latin community.” – Staff Writers