(CelebrityAccess MediaWire) —
Network LIVE, a joint venture between America Online, XM Satellite Radio and AEG, and DIRECTV have entered into an agreement to provide DIRECTV customers with exclusive, entertainment programming, created and distributed by Network LIVE. Network LIVE will become the music and live entertainment programming partner for DIRECTV, and DIRECTV will serve as Network LIVE's exclusive first-window television partner.
The official launch of Network Live programming on DIRECTV will take place in March on channel 101 in standard definition and 401 in high-definition (HD). DIRECTV customers will be able to view live premiere performances from the most popular and breakthrough artists of today. DIRECTV's more than 15 million customers will also get a 'sneak peek' of the Network LIVE content beginning in December on DIRECTV channel 124 with DIRECTV running an exclusive performance from John Mayer Trio.
"Television has always been a core pillar in our strategy to construct the new horizontal network model, and we found great synergy with DIRECTV," said Kevin Wall, CEO of Network LIVE. "DIRECTV's model and value proposition reflects Network LIVE's commitment to providing consumers with the content they want, how they want it, and where they want it. With this partnership, the music industry now has another valuable marketing touch point to reach and connect artists with fans, while in turn, providing another key access points for consumers to get high quality content."
"The music industry is hungry for new, relevant and meaningful ways to connect with fans," said David Hill, president, DIRECTV Entertainment. "Our relationship with Network LIVE means our customers will have front row access to performances by the hottest acts from around the world, that can't be seen anywhere else on television."
Network LIVE will deliver DIRECTV customers two live music entertainment series: live performances from multi-platinum recording artists in major venues around the world and showcase concerts from groundbreaking artists performing in more intimate club-like settings. Network LIVE will also deliver comedy and special event programming as part of its presence on DIRECTV. DIRECTV will premiere each Network LIVE show in standard-definition and HD video, followed by encore exhibitions in both formats. –Bob Grossweiner and Jane Cohen