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New Blackberry Music Cloud-Based Music Service Debuts

WATERLOO, Ontario (CelebrityAccess MediaWire) — Blackberry mobile phone makers Research In Motion (RIM) have joined the growing throng of cloud-based music services with the launch of BBM Music.

RIM advertises BBM Music as a social and viral music discovery platform that allows users to build an evolving 'community based' library and share it amongst their friends. At launch, the service has a catalog of millions of songs from major labels such as Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI.

According to RIM, the Omnifone-powered service will allow users to build a profile with up to 50 songs that can be shared amongst your friends. With each friend added, users can grow their list of music as the songs of the friend's profile become available. The handset app will include a visual timeline of recent changes to assist in discovering new music and showing who's added new friends or new tracks. Users will be able to listen to full tracks.

A closed beta trial of the BBM Music service has started in Canada, the United States and the UK. The BBM Music service is expected to be commercially available to customers later this year for a monthly subscription of $4.99 (USD) in Australia, Canada, Columbia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Netherlands, Saudi Arabia, Singapore, Spain, Thailand, Turkey, UAE, the United Kingdom and the United States.

"More than 45 million customers already love the social communication benefits delivered through BBM and we are thrilled to be extending the experience into a uniquely social and interactive music service," said Mike Lazaridis, President and Co-CEO at Research In Motion. "We have partnered with leading music companies to provide a 'full track' music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level." – CelebrityAccess Staff Writers