LOS ANGELES (CelebrityAccess) — Barclays Center announced that they are expanding their presence on the West Coast with the launch of a new office in Los Angeles.
Paola Palazzo has been hired to serve as Vice President of Entertainment Industry Relations and Event Development and will oversee the company's new offices in Century City.
“In less than three years, Barclays Center has hosted many of the world’s biggest entertainers and events,” said Barclays Center CEO Brett Yormark. “Now, we believe it is crucial to have a formal presence in the city where many entertainment decision makers are based to reinforce our commitment to the industry. After an extensive search of LA-based music executives, we are confident that Paola will be able to leverage her broad experience, industry knowledge, and relationships to further grow our business.”
In focusing primarily on the music industry, while also involved in the arena’s sports properties, Palazzo will help event development for the company.
In addition to growing the programming pipeline for Barclays Center, Palazzo will support the booking efforts for Cushman & Wakefield Theater at Barclays Center, and the company’s other venues, including the soon-to-be renovated Nassau Veterans Memorial Coliseum on Long Island and LIU Brooklyn Paramount Theatre.
Palazzo has previously served as as Vice President of Booking for The Forum in LA, which she helped open in 2014, and as Vice President of Talent and Booking for Nederlander Concerts.
Palazzo will report to Keith Sheldon, Vice President of Booking for music, family entertainment, and special events. – Staff Writers