(CelebrityAccess MediaWire) —
JupiterResearch forecasts that the U.S. digital satellite radio market will grow from an installed base of 12 million units in 2005 to 55 million units in 2010, a compound annual growth rate of 35%. JupiterResearch details its findings in a new report entitled: "U.S. Satellite Radio Forecast, 2005 to 2010."
"Transportable devices will lead the installed base mix with sales being driven by wide device selection and lower price points, however, in-vehicle interest has been strong," said Michael Gartenberg, vice president and research director at JupiterResearch. "Twenty-three percent of online consumers we surveyed demonstrated a strong interest in the service, but overall only 6% of online consumers have satellite radio."
"The signing of big deals such as Howard Stern and Major League Baseball, has raised the stakes for XM Satellite and Sirius, even beyond the initial capital outlays for satellites and subsidized hardware," said David Schatsky, senior vice president of Research at JupiterResearch. "The primary challenges for Sirius and XM are price and competition with other portable media players and music services, such as iPods and iTunes, respectively." –Bob Grossweiner and Jane Cohen