NEW YORK (CelebrityAccess MediaWire) — Robert Sillerman's SFX Entertainment announced that they have entered into an agreement to acquire React Presents, one of the leading producers of EDM festivals and events in the Midwest.
Founded in 2008 by Lucas King and Jeff Callahan, the Chicago-based React Presents produces two major festivals — Spring Awakening Music Festival in Chicago and Summer Set Music & Camping Festival, held in Northern Wisconsin. Overall in 2013, the company promoted nearly 200 events in Illinois, Wisconsin and Michigan which were attended by more than 375,000 fans.
Spring Awakening Music Festival is Chicago's first all-dance music festival, held at Soldier Field. It was initially a two-day event in 2012 and expanded to a three-day festival in 2013, where it was attended by nearly 78,000 fans. This year's three-day event is scheduled for June 13-15.
Summer Set Music & Camping Festival is a three-day music and camping festival in Northern Wisconsin along the Apple River. It was started in 2012 and was attended by more than 33,000 fans in 2013. The festival is scheduled for August 15-17 this year.
"React Presents enhances the nationwide network of promoters for SFX and brings two new and highly successful festivals into our U.S. repertoire, which already includes TomorrowWorld, Mysteryland, Sensation, Electric Zoo, Disco Donnie Presents and Life in Color, and is further bolstered by a newly formed marketing and content partnership with Clear Channel Media and Entertainment," said Robert FX Sillerman, Chairman and CEO of SFX Entertainment. – staff Writers