(CelebrityAccess MediaWire) —
Cory Shields has been named senior vice president, communications, SONY BMG Music Entertainment. In his new role, Shields will be responsible for all aspects of the company's corporate media relations on a global basis. He will oversee SONY BMG's relationship with key trade, business and consumer outlets, as well as manage the company's corporate giving and special events. In addition, he will act as SONY BMG's liaison to its parent companies, Bertelsmann A.G. and Sony Corporation of America.
"Cory is a wonderfully talented communications professional who brings to this position a proven ability to develop and implement highly effective media strategies," commented Andrew Lack, CEO SONY BMG Music Entertainment. "His knowledge of the media landscape, his broad based understanding of the content business, and his integrity have earned him the respect and admiration of both his peers and the media at large. Having worked closely with Cory in the past, I know that he's the ideal choice to further build SONY BMG's presence in the media."
Shields brings to his new role more than 20 years of corporate communications experience, encompassing broadcast and cable television and the financial, publishing and advertising industries. Most recently, he served as chief communications officer, executive vice president, for J. Walter Thompson where he was responsible for worldwide corporate communications, media relations and corporate branding.
Prior to joining J. Walter Thompson, Shields was senior vice president, Corporate Communications, NBC, since 2002. Before that, he was vice president, NBC Corporate Communications. He joined NBC in 1997 as director of NBC News Media Relations and was subsequently named vice president, MSNBC and CNBC, Communications and Media Relations. –Bob Grossweiner and Jane Cohen