NEW YORK (Hypebot) –
Music-centered pr and marketing firm Shore Fire Media announced changes designed to integrate its digital, new media and traditional media efforts. As part of the restructuring, Shore Fire has promoted Mark Satlof to SVP, Matt Hanks to VP and Nick Loss-Eaton to Director. The company also named Nick Baily to the newly created position of Director, Business Development and Digital Strategy.
In his new role, Baily will be responsible for developing and directing the firm's digital strategy and managing the Shore Fire Media brand across all channels. He will also be responsible for identifying new business opportunities and new business products that enhance Shore Fire's vision and strategy. Additionally, the company announced that Nancie S. Martin will move from the online marketing area to a role as Director of Special Projects for the company.
Satlof, Hanks, Loss-Eaton and Baily have been responsible for creating successful corporate and artist campaigns for clients as various as Hennessy, TuneCore, Norah Jones, Robert Plant and Alison Krauss, The Swell Season and Neko Case.