Cincinnati (CelebrityAccess MediaWire) — Some would-be concert-goers were surprised to discover that Live Nation's "No Service Fee Wednesday" promotion sometimes included services fees for concert tickets.
The promotion was designed to help drive ticket sales by waiving the least popular part of a ticket price, namely service fees attached to the ticket. At at least one Live Nation venue, the deal however, didn't encompass tickets that were purchased as a part of other "special pricing offers" as some fans discovered.
Tickets purchased as a part of a four or six pack of lawn tickets at the Riverbend Music Center included service fees and a "building facility charge" of $3.50 to cover the price of parking at a nearby lot, the Cincinnati Enquirer reported.
One fan, 40-year-old John J. Hauer Jr. planned to purchase tickets to a June 20 concert at Riverbend featuring 311 with Ziggy Marley. However, when he purchased a four-pack of lawn seats with a total face value of $60 dollars, the total bill came to $87.75. Hauer opted against completing the purchase.
"They won the battle, but they lost the war,” Hauer told the Enquirer "They lost me as a customer."
The incident wasn't isolated to the Riverbend and CNN reported that concert-goers found parking and other fees at different Live Nation venues around the country.
Still, the program seems to be working and Live Nation officials have said that they will be more clear about what future promotions entail.
"Moving forward, yes, we will be more specific in outlining exactly what the offers are good for and what is excluded in those special offers." Rosemarie Moehring, the Riverbend's director of marketing told the Enquirer. – CelebrityAccess Staff Writers