The Mahaffey Theater Drops Ticket Surcharges

ST. PETERSBURG, FL (CelebrityAccess MediaWire) — The Mahaffey Theater has taken steps to eliminate surcharges from the price of tickets for events at the venue.

Starting on Feb. 1, the advertised price is the final price the consumer pays when purchasing a ticket directly from The Mahaffey Theater. The theater sells tickets through their box office, by phone, or online at

The 2,000 capacity Mahaffey is managed by Big 3 Entertainment and is the first performing arts center of its size in West-Central Florida to adopt an 'all-in' pricing model.

“At the Mahaffey Theater, there will be no added ticketing charges!” said Bill Edwards, CEO of Big3 Entertainment. “I subscribe to truth in advertising and full disclosure. The advertised price
should be what the community pays.” – CelebrityAccess Staff Writers