NEW YORK (Hypebot) –
TIDAL's star studded launch was followed by a storm of criticism. Most of the chatter, rightly or wrongly, centered around music's richest 1% enriching themselves further; and the wisdom of launching any music service with $19.99 premium pricing and no free tier. Now, TIDAL has raised its monthly price 30%.
With none of the fanfare of its star laden launch or the bravado of the several Jay Z tweetstorms that followed, Tidal raised the price of its monthly subscriptions 30%. The TIDAL Premium ad free service went from $9.99 per month to $12.99; and TIDAL HiFi lossless service rose from $19,99 to $25.99.
The price increase was delivered quietly on Monday along with an iOS app upgrade that included moving video front and center, addition of the music streamer's emerging artist program TIDAL Rising to the front page and several bug fixes.