Tuborg Buys Live Nation UK Another Round


LONDON (CelebrityAccess MediaWire)– Carlsberg, the brewers of the beer Tuborg, have agreed to continue their sponsorship deal with Live Nation, cementing the brand's position as the official beer at Live Nation's UK music festivals and at venues around the country for the next four years.

According to Musicweek, the deal will see Tuborg as the official beer of this year's Wireless, Download, Hard Rock Calling, Global Gathering and Escape in the park festival events. Tuborg will also be the beer on tap at Live Nation's Cardiff International Arena, Manchester Apollo, Southampton Guildhall and Sheffield Arena venues.

"Tuborg is fast becoming the beer of music and partnering up with Live Nation, the biggest music promoter in the world, is a natural fit for the brand," says Carlsberg director of sponsorship and media relations Gareth Roberts. – CelebrityAccess Staff Writers