LONDON (Hypebot) –
A new UK Music research study highlights the complexity of consuming, copying and sharing of music between 14-24 year-olds.
“Ironically, for me, perhaps the biggest change is context. Over the past twelve months, the licensed digital music market has diversified enormously – epitomized by competition in the download market and the traction being gained by streaming services. Meanwhile, the prospect of commercial partnerships with ISPs lies tantalizingly on the horizon. And, of course, the UK’s artists and creative community continue to break new ground: innovating, experimenting and engaging with fans in all manner of new exciting and ways," commented UK Music CEO, Feargal Sharkey.
“Clearly, the shape of our entire business will continue to evolve. However, we will achieve nothing if we do not work with music fans, and young music fans in particular. They are hugely demanding in their needs, but collectively we must rise to that challenge," he continued. “We ignore engagement at our peril. That message is loud and clear.”