NEW YORK (CelebrityAccess MediaWire) — Universal Music Group has promoted Tom Bennett to the position of Chief Executive Officer of its global merch division, Bravado. Formerly, Mr. Bennett served as Bravado's North American CEO. He will continue to be based in New York and report to Chairman & CEO of Universal Music Group International Lucian Grange.
Bennett will oversee the development, marketing and manufacturing of licensed products through all channels of merchandise distribution in 77 countries for the firms's diverse client roster, including Led Zeppelin, Beyonce, Gwen Stefani, Kanye West and others.
"Music merchandising is now on the world stage," stated Mr. Grainge. "And Bravado defines and shapes this business. Fortunately, Tom's experience and tenure with Bravado will ensure that the company's legacy and future are assured."
Mr. Bennett has been associated with Bravado since its inception. In addition, his background includes posts at PolyGram, where he headed its worldwide merchandising interests from 1991-99, working with acts such as U2, Elton John, Shania Twain and Sting; and at World Online Merchandising, representing Simon & Garfunkel, Elton John, Andrea Bocelli and Harley Davidson's 100th anniversary. At World Online, Mr. Bennett also operated official websites for such major artists as U2 (their first-ever site) and Sting. Mr. Bennett rejoined Bravado as CEO in North America in March 2004, and has since worked to strengthen and expand the company's business through agreements with Slipknot, Kanye West, Alicia Keys, Beyonce, Nickelback, Shakira, Red Hot Chili Peppers, Metallica, Spice Girls, Daughtry and Slayer, among many others. – CelebrityAccess Staff Writers