SANTA MONICA, Calif., (CelebrityAccess) — Universal Music Group has promoted Barak Moffitt to the newly-created position of Executive Vice President of Content Strategy and Operations, effective immediately.
Moffitt will be based at the company's headquarters in Santa Monica and report jointly to Boyd Muir, Executive Vice President and Chief Financial Officer, and Executive Vice President Michele Anthony, the label said.
In his expanded role, Moffitt will work closely with UMG's label groups and Commercial Services Division to encourage revenue and create new commercial opportunities for audio-visual content across brands, direct-to-consumer experiences, live events, merchandise and licensing. Moffitt will coordinate these efforts across the company's repertoire, talent and renown studio and production facilities.
In addition, Moffitt will continue to oversee UMG Strategic Operations, working across the company's major label groups and studios to maximize the value of core music and audio assets. For many years, Moffitt ran the legendary Capitol Studios and Mastering in Hollywood, where he balanced the studio's iconic heritage with state of the art capabilities, and leveraged the studios as strategic business units for UMG and its artists. – Staff Writers