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Virgin College Mega Tour Kicks Off March 27

(CelebrityAccess MediaWire) — Virgin Megastores North America and Integrate Marketing, LLC have set the initial dates of the Virgin College Mega Tour, a national college music tour featuring headliner Michelle Branch and supporting artists, Gavin DeGraw, Rooney and Joe Firstman.

"We're thrilled to host this program which will expose an eclectic group of musicians to college students. Virgin takes pride in delivering customers the best possible experience inside of our stores, and now through this tour we can deliver the latest music to college music fans right on their campuses," states Glen Ward, president & CEO, Virgin Entertainment Group, North America.

The tour will also incorporate an interactive village for students complete with special performances by Tyler Hilton, Michael Tolcher, and Chris Grace on the Behringer Day Stage as well as sponsor giveaways, activities, and a music learning center from Gibson and Epiphone guitars on select dates.

The Virgin College Mega Tour itinerary:

March 27 Virginia Commonwealth University Richmond, VA

March 28 Manhattan College Riverdale, NY *

April 1 University of Memphis Memphis, TN**

April 2 Western Carolina University Cullowhee, NC**

April 4 University of Arkansas Fayetteville, AR

April 8 Northern Arizona University Flagstaff, AZ**

April 9 Cal Poly- San Luis Obispo San Luis Obispo, CA

April 10 Cal State – Los Angeles Los Angeles, CA**

April 16 Louisiana Tech University Ruston, LA

April 17 Mississippi State University Starkville, MS

April 18 University of Alabama-Tuscaloosa Tuscaloosa, AL

April 20 Southeastern Louisiana University Hammond, LA **

April 21 Arkansas State University Jonesboro, AR**

April 24 Regis College Weston, MA *

April 29 University of Rhode Island Kingston, RI**

April 30 Niagara University Niagara Falls, NY

May 1 Southern Connecticut State University New Haven, CT

*Closed Private Show **Gavin DeGraw will appear with Michelle Branch and the rest of the line-up on these dates only

“We are thrilled about the buzz that the Virgin College Mega Tour has generated,” says tour producer Martin Berman of Integrate Marketing, LLC. “It has exceeded all of our expectations.”

“The feedback we have received for this tour and the talent line up is phenomenal,” says Marcie Cardwell, president of Mad Booking & Events, the company responsible for booking the tour. “This has become the most talked about college tour of the spring.”

The Virgin College Mega Tour is presented by Dentyne Ice and Dentyne Fire and also sponsored by Volvo, Uno, Mattel, Gibson Pure, Rock the Vote and Epiphone Guitars. –Bob Grossweiner and Jane Cohen