NASHVILLE (CelebrityAccess) WME has announced it has signed Dolly Parton for North American representation.
“We couldn’t be more thrilled to work with Dolly Parton. She is the definition of an icon,” Greg Oswald, co-head of WME’s Nashville office, said in a statement. “When we approached her team about the opportunity to represent Dolly, it became clear that this was an ideal marriage given her business aspirations and our capabilities across the WME network. We look forward to helping her build upon her success across multiple platforms.”
“We believe that WME is uniquely positioned to help elevate Dolly and her brand at this wonderful stage in her career,” longtime manager Danny Nozell added. “WME has a vast global network in the entertainment market, especially in the areas that we have strategically identified as priority such as licensing and unique commercial and touring opportunities.”
Parton’s accomplishments are plentiful but one of the best ways to sum it up would be with her “Q Score.” The country music superstar’s ranking on the system that measures public appeal and branding affinity has Parton among the highest-ranked celebrities across the entire entertainment industry.