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How People Discover Music In 2018

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(Hypebot) — As music PR companies and labels strive to get their artist’s music placed in popular places, it is becoming more and more clear that the industry has changed, with NME stopping their print edition the focus has changed on the digital landscape and how people consume media. But how has this changed for music and influenced the way people consume their music?


Guest post from Burstimo

The music industry has dramatically changed over the past 10 years and Music PR companies are striving to get music where people are listening. The new nature of the industry means your music promotion strategy needs to adapt too. But in order for you to create the best strategy for your music to be discovered you need to know exactly how people are discovering new music and how best to reach them.

The infographic below highlights that Spotify promotion is becoming one of the most important aspects of your strategy, with 45% of people listening on streaming services alone, with trends showing that Spotify is on track to take over radio in terms of listenership and popularity.

Here is our infographic of the latest trends in discovering new music over the last year:


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