NEW YORK (CelebrityAccess) — Festival and concert producer Superfly has named Alex Cripe to the position of Executive Vice President of Strategy. Cripe will report to directly to Rich Goodstone, Co-Founder of the company.
In his new gig, Cripe will focus on branding opportunities and strategies for Superfly’s festival roster, which includes events such as Bonnaroo, Outside Lands, and the comedy-themed Colossal Cluster Festival which is produced in collaboration with Comedy Central.
“For 20 years, Superfly has been bringing people together through shared experiences. I’m excited to build upon that legacy as we continue to build a truly unique, insight-led strategic consultancy designed to bring the value of shared experience into focus for our brand partners while generating more experiential value for the hundreds of thousands of people we connect with each year,” says Cripe
Cripe joins Superfly after a six-year stint at business brand consultancy Redscout, where he served in a similar role and worked with clients such as Netflix, Warner Brothers, PepsiCo, and FreeForm.
“With a background in neuroscience and a passion for all things cultural, Alex is one of the most interesting personalities we have come across. His prior experience creating brand experiences with Fortune 500 companies, coupled with his highly strategic mind, makes him a perfect complement to Superfly. We’re thrilled to welcome him to the team,” says Rich Goodstone, Co-Founder of Superfly.