LOS ANGELES (CelebrityAccess) – dick clark productions today (Aug. 22) announced a multi-year partnership between the “American Music Awards” and YouTube Music, marking the first-ever presenting partnership of the show.
“YouTube Music’s partnership with The American Music Awards is a natural extension of the intimate artist-fan connection that is made possible on YouTube’s global platform,” said Angela Courtin, Director, Global Head of YouTube Music, TV and Originals Marketing. “The American Music Awards are the world’s largest fan-voted awards show and YouTube is the world’s largest platform for discovering music with more than 1 billion fans each month coming to be a part of music culture and engage with over 2 million artists who share their voices and art with the world.”
“YouTube brings global reach, awareness and engagement to the ‘American Music Awards’ unlike ever before,” said Mike Mahan, CEO, dick clark productions. “We look forward to enhancing the AMAs in a unique, innovative and immersive way.”
American Music Awards nominees are based on key fan interactions as reflected on Billboard.com, including streaming, album and digital song sales, radio airplay, social activity and touring. These measurements are tracked by Billboard and its data partners, including Nielsen Music and Next Big Sound, and reflect the time period of September 15, 2017 through August 9, 2018.
The 2018 American Music Awards will broadcast live from the Microsoft Theater in Los Angeles on Tuesday, October 9, 2018 at 8:00 p.m. ET on ABC.