SAN FRANCISCO (CelebrityAccess) — Eventbrite announced a new integration partnership with video streaming platform, YouTube that will enable automatic listing of live music performances at the U.S. venues and festivals that use Eventbrite as their ticketing partner.
The integration, which goes into effect on Oct. 18th and at launch U.S. venues and festivals who partner with Eventbrite and who have official Artist Channels will be eligible to participate.
Participating artists will see the addition of Eventbrite show listings and “Tickets” buttons appearing directly under the videos across YouTube desktop and within the YouTube app.
The tickets button will surface shows that are geographically close to the user and enable the fan to purchase tickets for themselves or for a friend.
Eventbrite did not reveal the details of how ticket revenue would be shared or other financial terms of the deal.
On a sheer user basis, YouTube remains the single most popular streaming music service on the web and the company announced in May that it sees more than 1.8bn monthly active users.
The deal follows a similar agreement between YouTube and Ticketmaster, which was announced late last year. As well, YouTube has been exploring ways to monetize music videos for content creators and enabled the sale of merch such as t-shirts directly through content creator pages as they try to capture an increasing share of the lucrative music market.