RANCHO MIRAGE, Calif. (CelebrityAccess) Agua Caliente Casino Resort Spa and Spa Resort Casino have announced that Michael J. Facenda will assume the role of Vice President of Marketing.
In his new position, Facenda will oversee all marketing operations for the Agua Caliente Casino Resorts properties as the organization looks forward to refreshing and enhancing the visitor experience with upgrades to their Rancho Mirage and Palm Springs locations, and future expansions throughout the Coachella Valley. Facenda will report to Agua Caliente Casino Resorts Chief Operating Officer Saverio Scheri III.
“Michael has an impressive history of marketing leadership roles with hotels and casinos across the nation,” Scheri says. “This role exemplifies our commitment to continuing to refine and amplify our marketing efforts across both of our properties in an effort to continue to meet the needs of our guests and audiences.”
Throughout his 30-year career, Facenda has held the roles of general manager and vice president of marketing in various casinos throughout the country focusing on key areas such as property advertising, entertainment, branding, public relations, retail promotions, loyalty card and database operations, and quality service management. Most recently, Facenda served as vice president and general manager of gaming at Hoosier Park Racing and Casino in Indiana.
Prior to that, Facenda served as director of marketing and then vice president of marketing at FireKeepers Casino Hotel in Michigan, where he played a major role in branding and opening the $300 million casino while serving as a member of the executive management team. Facenda also previously worked as director of marketing services for Borgata Hotel Casino & Spa and the Water Club where he participated heavily in the product design, branding and launch of this destination resort that started Atlantic City’s renaissance.
A native of New Jersey, Facenda holds a Bachelor of Science degree in marketing from Rowan University.
“I am honored to join Agua Caliente and Spa Resort Casino at such an exciting time for the organization,” says Facenda. “As we strive to be the number one resort destination in the Coachella Valley, we will soon be amplifying the visitor experience at both of our beautiful facilities, and are looking forward to further expansions in the near future. Our number one objective is to attract customers, provide them with great service, and encourage them to come back with their friends.”