LOS ANGELES (CelebrityAccess) Adam Friedman, President of Banc of California Stadium Entertainment and EVP of LAFC Sports, LLC, announced today the hiring of Brian Smith as Event Director. Smith comes to BOCS Entertainment after spending more than 6 years in event and festival management with SMG Worldwide.
Based out of BOCS Entertainment’s Downtown Los Angeles offices, Smith will report to Otto Benedict, senior VP, facility operations and GM for BOCS, and will be responsible for organizing, confirming, coordinating, and providing support to internal and external clients to ensure a safe and seamless execution of all events at Banc of California Stadium, as well as the Los Angeles Memorial Coliseum and the stadium grounds in Exposition Park, according to a statement.
“Brian’s impressive tenure with SMG Worldwide and history of conceptualizing and overseeing a wide range of arena-level events make him an excellent addition to the growing events team at Banc of California Stadium,” Benedict said. “The knowledge and expertise he brings to the team will enable us to provide the highest level of service and event execution for our customers, clients, and partners.”
Smith added, “It’s an exciting time for Banc of California Stadium, and I couldn’t be more thrilled to continue my career in events with the new, and only, ‘outdoor arena.’ I’m looking forward to helping to create memorable events and experiences for the Stadium’s customers, partners, and residents of Los Angeles.”
Smith joins BOCS Entertainment from SMG Worldwide, where he worked since 2012, starting as special event coordinator then event and festival manager for BOK Center in Tulsa, Okla., before moving out West to Ontario, Calif., to work as senior event manager for Citizens Business Bank Arena.
During his time at BOK Center, Smith managed the special events department in the oversight of Winterfest, Rock ‘n Rib Festival, Dodgebrawl, Wingapalooza, OK Play, Breakfast with Santa, Whiskey Well, and Live Great 918, the latter three of which were event concepts he developed. At Citizens Business Bank Arena, Smith oversaw the advancing, planning and execution of all touring productions, family shows, and tenant teams, including Ontario Reign, Agua Caliente Clippers of Ontario, and Ontario Fury. In 2016, Smith was recognized on the International Association of Venue Managers’ 30 Under 30 list.