NEWCASTLE, UK (CelebrityAccess) The 11,000-capacity Metro Radio Arena in Newcastle, England, has been renamed Utilita Arena after a naming rights partnership with energy supplier Utilita Energy.
The arena has been known as Metro Radio Arena for 15 years because of a naming rights agreement with regional radio station Metro Radio, which will continue to be the official media partner for the arena. Details of the current agreement were not disclosed.
“We know just how important this venue is to the north east, so to have our name above the door is an absolute honour,” Nic Rhodes, head of brand marketing at Utilita Energy, said in a statement. “As Utilita continues to grow, our Utilita Extra customer rewards programme becomes increasingly important to us – and the Utilita Arena will play a major role in this. The venue has a brilliant reputation across the UK so we are absolutely delighted be on board.