ISTANBUL (CelebrityAccess) – Warner Music has inked a deal with the Istanbul-based Doğan Group, the owner’s of Turkey’s largest independent record label, Doğan Music Company (DMC), and its subsidiary NetD, which is one of the Top 5 most-viewed channels on YouTube.
Under the terms of the new agreement, DMC will distribute Warner Music’s physical product in Turkey and represent its repertoire to Turkish-owned digital music platforms, while Warner Music’s repertoire will find a new home on NetD, which currently boasts nearly 13 million subscribers and 600m official video views per month.
Warner Music will also partner with NetD’s significant influencer marketing network to create video content around Warner artists and songs that they will then promote across their social media channels.
Commenting on the partnership, Alfonso Perez Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music said: “Turkey is one of the most exciting emerging markets in the world. We’re very focused on ensuring our artists have truly global impact and this deal will provide them with the best way to connect with Turkish music fans. It’s a really innovative approach to digital marketing and distribution and it’s great to be partnering with a company that has such an unbeatable local track record.”
Samsun Demir, CEO, DMC, added: “We take pride in assuming the representation in Turkey of the repertoire from one of most significant music companies in the world. This agreement will see us cooperate across so many areas. I believe it will enable better representation of Warner artists in our country, as well as acting as an important opportunity for our artists to be promoted in the rest of the world.”
According to recent IFPI figures, the Turkish music market was valued at $55M in 2017.