BERLIN (CelebrityAccess) — It’s no secret that India is a prime target for the next big streaming music market, and on Thursday, BMG announced a digital licensing and administration deal for its Anglo-American repertoire with SESAC Digital Licensing.
The deal creates a licensing process for online services, positioning BMG to collect and deliver revenues from the emerging market of India for its publishing clients through SESAC’s Mint Digital Services.
Launched in 2018, Mint Digital Services is an alliance between the US musical rights organization SESAC and Swiss authors’ rights society SUISA.
Mint Digital Services will administer license agreements for online services by drawing on a database which includes approximately 16 million documented musical works, including repertoire from songwriters such as Sir Ringo Starr, Bruno Mars, Bebe Rexha, Mick Jagger and Keith Richards, Camille Purcell, Yusuf / Cat Stevens, Jess Glynne, George Ezra, Quincy Jones, Aphex Twin, Bring Me The Horizon, Lenny Kravitz, Gossip and The National.
“With the world’s largest, most authoritative database of musical works linked to recordings, Mint and SESAC Digital Licensing are looking forward to cooperating with BMG in this emerging marketplace. We’re excited BMG has selected SESAC as its trusted partner and we are happy to provide our expertise in a market with so much potential,” said Alexander Wolf, President of SESAC International.
India, with a population of more than a billion people, may shape up to be one of the next big music streaming battlegrounds. Earlier this year, two of the leading Indian music streaming services Saavin and JioMusic joined forces and are competing against international players such as Apple Music and Google Play, which have already established footholds in the region. Spotify is reported to be gearing up for a launch in the subcontinent as well but missed a widely-rumored January 31st debut.