ANAHEIM (CelebrityAccess) — Live Nation Entertainment on Thursday announced it has formed a strategic partnership with Chain Reaction, a popular Anaheim club and a fixture in the regional indie and punk scene.
According to Live Nation, the deal will “amplify” concerts at both Chain Reaction and Live Nation’s clubs in the market, while raising Chain Reaction’s profile at festival in the regions.
“This is an awesome chance for Live Nation to leverage our relationships to play a role in helping seed an already robust local presence that Chain Reaction has nurtured for decades,” said Ben Weeden, COO, Live Nation Clubs & Theaters. “We are working together across all of our Orange County and San Diego venue portfolios to increase the great shows coming through our rooms, and now Chain Reaction is part of that as well.”
The financial terms and other details of the strategic partnership were not disclosed.
Chain Reaction opened its doors in 1996 and today is one of the longest-running all-ages venues in the U.S., providing a stage for rising artists in the region. Bands who have performed at the venue include Maroon 5, Fall Out Boy, Panic at the Disco, One Republic, Young the Giant, Paramore, Rise Against, and Pierce the Veil among others.
“Chain Reaction has long had an influence felt locally and worldwide. We are and have always been a place that celebrates cultural differences and expression of art through music by giving artists a platform to grow and be supported,” said Andy Serrao, Owner, Chain Reaction. “We are extremely excited to work with Live Nation on growing Chain Reaction’s presence in Southern California. It is an amazing time for us to continually develop artists, curate incredible festivals, and remain a driving force in the local music community.”